California · Business and Professions Code - BPC

BPC §17580.5: (a) It is unlawful for a person to make an untruthful, deceptive, or misleading environmental marketing claim, whether explicit or implied.

Civil

What this law says, in plain English

This statute prohibits making false, deceptive, or misleading environmental marketing claims. It provides a defense if claims conform to FTC environmental marketing guides, with limited exceptions.

Read the full statutory text

(a) It is unlawful for a person to make an untruthful, deceptive, or misleading environmental marketing claim, whether explicit or implied. For the purpose of this section, “environmental marketing claim” shall include any claim contained in the “Guides for the Use of Environmental Marketing Claims” published by the Federal Trade Commission. (b) (1) It shall be a defense to any suit or complaint brought under this section that the person’s environmental marketing claims conform to the standards or are consistent with the examples contained in the “Guides for the Use of Environmental Marketing Claims” published by the Federal Trade Commission. (2) Paragraph (1) does not apply to either of the following: (A) Claims for violations of subdivision (d) of Section 18015 of the Public Resources Code. (B) Claims for violations of paragraph (1) of subdivision (b) of Section 42355.51 of the Public Resources Code.

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