California · Business and Professions Code - BPC

BPC §17537.7: Except as to communications described in paragraph (2) of subdivision (n) of Section 11713.

Infraction

What this law says, in plain English

It is unlawful to use terms like 'invoice' or 'dealer cost' in motor vehicle advertisements, or to advertise prices relative to manufacturer invoices or dealer costs, with limited exceptions.

Read the full statutory text

Except as to communications described in paragraph (2) of subdivision (n) of Section 11713.1 of the Vehicle Code, it is unlawful for any person to use the terms “invoice,” “dealer invoice,” “wholesale price,” or similar terms that refer to a dealer’s cost for a motor vehicle in an advertisement for the sale or lease of a vehicle, or advertise that the selling price of a vehicle is above, below, or at either of the following: (a) The manufacturer’s or distributor’s invoice or selling price to a dealer. (b) A dealer’s cost.

Verify at the official source: California legislative text

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This page is legal information, not legal advice. Code text is sourced from official publications and may lag amendments — always confirm at the official source linked above. Plain-English summaries and relationship data are AI-derived and reviewed on an ongoing basis; verify with a licensed attorney before acting.